How is Your Snowball?

Some of you might know that I am an ecommerce website builder.

There are lots of different ways to make money online. You can create blogs that have advertisements. You can sell products of your own. You can sell products that are created by other people. All these are valid strategies that can and will work for different cases.

E-commerce is one of my favorite methods. E-commerce is that niche where you are selling actual products rather than information or advertisements. Essentially, you have an online store.

The reason I like online stores so much is that you don’t have to worry about organic search engine rankings. You can just advertise directly through pay per click or pay per impression rates, and as long as your ad spend is less than your margin you will profit.

So the key to e-commerce is testing. You must test your advertisements to make sure that they convert at a high enough rate to be profitable. Once you reach that point, all that remains is a matter of scale. As you make more money, you reinvest more money into advertisement, which makes even more money. The snowball begins and grows ever larger.

How is your snowball doing?

"The only difference between me and a madman is that I'm not mad."
~ Salvador Dali

Wall Printing Money

Owning real estate as an investment is kind of a funny thing. There are many layers in a simple house that have to be addressed before it can really be an investment.

The fundamental thing that differentiates an asset as an investment from a liability is whether or not that asset produces cash flow. In the case of real estate, that means rental income. And of course, to get rental income, you need someone to rent the property. In order for someone to rent the property, you need to make it attractive both inside and out.

There are lots of articles and books written on curb appeal and granite countertops, but there are few sources out there that discuss canvas prints on walls.

There are many services out there that will allow you to actually upload a photo of your own, and then they will reproduce it on to canvas and ship it to you in the mail. Then you can hang it where you like and hopefully increase the beauty and appeal of your property.

I actually have one of these from my wedding that was given to me and my wife as a gift. They’re brilliant.

You can get them in virtually any size, from a normal size portrait, although it up to a wall murlas. Of course, the larger the canvas, the more expensive it is.

But this is a very simple, cost-effective way to really take your property to the next level. Thus making it that much more attractive to a prospective tenant.

Online Advertising in New Zealand

"The only difference between me and a madman is that I'm not mad."
~ Salvador Dali

Real Estate Offers All Kinds of Investment Opportunities

As an investment, there are few things that do better than real estate. The beauty of real estate is that it combines so many different aspects of investing all into a single package. You can be as passive as you want or as active as you want; all different styles of investing are available in real estate.

If you want to be totally passive, you can buy triple net notes on commercial property and just sit back with checks coming to you in the mail.

If you want to be completely active, then you can become a builder or renovator.

Take a look, for example, at Kolter Homes Communities. Here’s a building company that creates whole communities and sells them off one house at a time. They start with a large lot of raw land, get the permitting done, get the infrastructure done, and then build the homes. The homes are then sold to owner occupants. And I’m willing to bet that they get a piece of the mortgage broker pie as well.

If you buy for the right price and build the right price, then it’s a fantastic business model.

On the flipside of the investment world, you can buy land underneath already existing structures. The land that a CVS building sits on or a Walmart building sits on is not owned by those companies. They pay the lease, called a land lease, to the owners of those pieces of land. The owners of the land really only have two transactions. They have income from the tenants and they have expenses in the form of taxes. Everything else is profit.

In between these two extremes you have all other kinds of investment opportunities. You could be a rental landlord. You can fix and flip homes. You can be a commercial or retail space investor. You can specialize in brokering notes. You can lend hard money to rehabbers.

All this and more is available in the world of real estate.

"Not everything that can be counted counts, and not everything that counts can be counted."
~ Albert Einstein

Carrying Costs

Anytime you make an investment, you want to get the best deal possible. The factor that many people overlook in this scenario is not the purchase price or the sales price, but the cost to maintain the asset.

For example, many people view their homes after largest investment. This may or may not be true, but what is definitely true is that there is a cost to maintain that house as an asset, so that it is available for sale in the future.

In a home, the largest cost aside from the actual financing of the property is the utility cost. If you are going to be in the house for any length of time, it makes sense for you to invest your money in energy-saving methods.

In some countries, the government might even give you an affordable warmth grant to provide energy efficient heating. The governments do this because the socialized utility firms are not really capable of meeting the free market demand for heat. So they want to reduce consumption.

This can work for you in two ways. If you are mindful about the way you use your heat, it ends up being cheaper for you. In addition, with such a grant you can receive a subsidy and pay even less.

Internet Marketing in New Zealand for Online Asset Partners for Online Advertising NZ

"The only difference between me and a madman is that I'm not mad."
~ Salvador Dali

What Are You Trying to Win?

Laura is one of the more interesting businesses in modern commerce. There is actually a very long tradition against any sort of advertising in the legal profession. Additionally, the cartel that controls entry into the legal services world does a very good job at keeping competition out.

Nonetheless, profits attract market participants. The United States of America has more lawyers than the rest of the world combined. And most of those tend to focus in just a few niche areas. These would be real estate, bankruptcy, criminal defense, and personal injury.

Personal injury law is somewhat unique. The objective of personal injury law is often not to win the case, but to settle a case out of court.

So let’s say you are driving around in Los Angeles, and you’re involved in a car accident. Maybe was your fault, maybe it was the other driver’s fault, or maybe it was just a random happenstance. When you retain a personal injury lawyer, and one will find you, then the lawsuits against insurance companies will begin. Many times the insurance company will settle the case out of court in order to avoid a lengthy and costly legal battle. So on a dollar per time invested basis the personal injury lawyers, who take 30% of the settlement, do very well.

So when you are involved in such a case, either as a plaintiff or a defendant, you want to make sure that your representation is interested in more than just settling. You are the very best on your side to pursue the maximum reward possible.

"The only difference between me and a madman is that I'm not mad."
~ Salvador Dali

Technological Innovation in Old Sectors

If you have been following my blog here for any length of time, you know that I love business. Businesses of all shapes and sizes. But my one true love is real estate.

So get ready for another post about real estate.

People always need a place to live, and they like to live in places that are as nice as possible given their income. Hence, there will always be opportunity in this sector. But the world is changing, and technology is changing rapidly. This process creates new and unique dynamics in the real estate world.

As a perfect example, check out this new site I just found: Calgary MLS listings.

Yes, it is another MLS interface that allows you to search the real estate listings in Calgary. But, this one has a twist in the search functions. You can search via Google Maps and draw custom shapes for your search areas. So if you are honing in on a particular neighborhood or a particular school district, you can pinpoint exactly which homes you want to consider.

It’s this kind of innovation that is transforming the very old-fashioned business of real estate professionals. With mobile devices allowing for electronic signatures, email, and powerful search features, real estate business can be done faster, easier, and more profitably than ever before.

 

"Do, or do not. There is no 'try'."
~ Master Yoda

Old Business, New Twist

With all the news out of Cyprus, many people think that the end is nigh. And in certain sectors the naysayers may in fact be right. It’s possible that bank failures in a tiny island country will start a chain reaction that will take down the world financial system.

However, banks and other financial houses are not the whole world. They are not even a large part of it despite their influence.

There are always opportunities abounding for the savvy entrepreneur.

Let’s look at a related sector: housing.

More and more people are looking to live in an environmentally friendly way while keeping their costs low. A simple solution to achieve both goals is to install house insulation.

Insulation as a business is as old as mud huts, but natural, eco-friendly insulation is a new market for a new demographic. The 30 and 40-somethings that are now buying their own homes and raising children need these kinds of products to free up cash that would otherwise be spent on utility bills. If you can give them a way to do so while also feeding their desire to save the planet, then so much the better.

And remember, eco-friendly and organic products command a premium in today’s marketplace.

"I find that the harder I work, the more luck I seem to have."
~ Thomas Jefferson

Buying Your Way to the Top

There are more than a million ways to make a million dollars. That’s great, but what do you do when you have already succeeded? What do you do when you have investment capital, but do not want to spend the time to build a new business from the ground up?

That’s when acquisitions come in to play.

Let’s say you have a company that specializes in consumer chemical products. You’re not exactly Dow Corning, but you do pretty well for yourself. How do you grow when the so many of the niches in the industry are occupied by patent-protected players?

Simple. You go to a chemical investment bank and go on a chemical mergers and acquisitions buying spree.

You can add products, divisions, or whole companies to your chemical products portfolio. Then the choices begin.

Do you want to streamline production and management to cut costs?

Do you want to keep the branding and packaging the same?

Do you want to put your own personal stamp on the products?

Do you think the same old products could be sold in new ways to new markets?

You will have to answer these questions and more. Whatever you choose to do, a chemical advisory firm can help you navigate your way through the landscape.

Not in chemicals? Well the exact same sorts of actions can be taken in any industry.

"The only difference between me and a madman is that I'm not mad."
~ Salvador Dali

Did You Know That Quitting Smoking is Tax Deductible?

We are deep into the 2012 tax season right now. For most, it is actually a time of joy as they receive back money that they had loaned to the government during the previous year. Big checks for thousands of dollars are the norm. But there are many hidden tax breaks that few people take advantage of.

Indeed, many people know that medical expenses are tax deductible. Far fewer know that those medical expenses have to be in excess of 7.5% of their adjusted gross income (AGI) before they begin to count. And only a tiny minority, even among tax preparers, know that expenses for smoke cessation count towards those medical costs!

Think of all those times that you have tried to quit. Did you count all your costs? Did you count the patches? The pills? The gum? The hypnosis sessions that was guaranteed to make your cravings go away?

Did you count the books that you read to keep yourself motivated?

Did you count the magnetic wristband that promised to align your chakra fields?

And most importantly, did you count the e-cigarettes that you got to replace the more harmful ingredients in traditional cigarettes? And the batteries. And the oils. And the accessories. And on and on.

And remember, this is just one of the millions of lines of text that make up the tax code of the US.

Knowledge is power!

"Not everything that can be counted counts, and not everything that counts can be counted."
~ Albert Einstein

Attachment Parenting Creates Business Opportunities

In case you haven’t heard, attachment parenting is the new “in” thing for parents. The idea is that you keep your baby close to you in babyslings, rather than separated from you in a stroller or other device.

If you think it’s just a fad, there is actually a good amount of anthropological evidence for such an arrangement. The baby, by feeling its mother’s warmth and movement, is calmer and more satisfied than when the baby is completely disconnected from the mother.

Looking to the animal kingdom, we always see mammals carrying their young in some way or another. Whether it is cats carrying kittens by the scruff of their necks or chimpanzees with their young riding piggyback, mammals all around the world practice attachment parenting.

So maybe it is time you did too. Or at least created a product to serve this very important need. A baby sling is a perfect example of such a product.

Some other necessary accessories might be something that prevents the baby from falling off the bed if the parents keep him or her in the same bed (as opposed to a crib or bassinet). Different styles of baby slings are also needed by the marketplace. They can be in front, on the side, or behind. And the baby can face in towards the parent or away towards the world.

Maybe natural product based pacifiers are needed. This trend is small, but growing rapidly. And parents will often spare no expense when it comes to the best for their child.

Time to put on your thinking slings!

"Do, or do not. There is no 'try'."
~ Master Yoda